Why website speed is critical for your business
Load speed is not a cosmetic detail — it is the first impression your website makes. Studies repeatedly show that every extra second increases bounce rate and reduces completed orders.
What determines speed
A modern website is built on clean code, optimized images and smart delivery over a CDN. That is exactly why I build sites with Astro — it generates static HTML with minimal JavaScript, so the page appears almost instantly.
WebP images
Images are usually the heaviest part of a page. Automatic conversion to WebP and compression can cut size by up to 70% with no visible quality loss. This happens at build time, so you never have to think about it.
Conclusion
A fast website means happier visitors, better rankings on Google, and higher conversions. It is an investment that pays off every single day.
Looking for a custom website?
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