Google Business Profile and Maps: how nearby customers find you

When someone types “hairdresser near me” or “carpenter Olomouc” into Google, a map with three businesses shows at the top. Getting into that trio is a goldmine for a local business — and it’s free.

What a Google Business Profile is

It’s a free profile of your business that appears in Maps and in search results. It holds your address, opening hours, phone, photos and reviews. For local searches it’s often more important than the website itself.

Connect it with your website

The profile and website work best together. The website builds trust and explains what you do; the profile makes you visible on the map and directs the customer straight to you. They reinforce each other.

Collect reviews

Ratings from happy customers are what Google and people trust the most. A few honest reviews push you higher in the map box and convince a new customer to call you specifically.