How to choose website colors and look so it feels professional

A visitor forms a first impression before reading a single word. In a second, the look of a website hints whether you’re a pro or an amateur. Luckily, a few simple rules always work.

Fewer colors, more calm

A professional website doesn’t need a rainbow. One strong brand color, neutral shades to go with it, and plenty of white space are enough. Too many colors look cheap and scattered.

Readable type and space

Good typography and enough room around the text work wonders for the impression. A cramped site is hard to read and feels chaotic. Airiness, by contrast, signals quality.

Consistency builds the brand

The same colors, type and button style across all pages give the site order and build your brand. People remember and trust a consistent website more easily.